Softbank starts a service that allows the users to read a number of classical Japanese books.
Free books has been already provided on the Internet, so it might not have a big impact actually, but personally I hope many young people become interested in some good classical books, the small screen on mobile phones are not good at reading difficult novels though.
http://k-tai.impress.co.jp/cda/article/news_toppage/41577.html
(only Japanese)
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